Two Metro Vancouver realtors are taking a group of about 30 potential homebuyers out for a night on the town that includes drinks, appetizers and a limo ride. Along the way, the group will visit The Pint pub, as well as five funky homes that are for sale in Vancouver.
The ???crib crawl??? is an attempt by realtor brothers Jordan and Russ Macnab to attract potential buyers in a slow real estate market. It???s not the only tactic realtors are trying ??? others have offered kayaks and bicycle giveaways and free gym memberships with home purchases.
The two brothers, realtors at J.K. Cooper Realty, along with Greg Eidsness and Jason Carroll, partners at Briefed.ca magazine, were brainstorming ideas to drum up business when they seized on the idea of fusing a pub-crawl with open houses. Later, when Jordan Macnab was on his honeymoon in Thailand, he said he coined the name crib crawl.
???The market is really slow and we???ve been trying to come up with a way to get more attention,??? Macnab explained.
The Canadian Real Estate Association said on Thursday that both the dollar volume of sales and the number of sales in Vancouver in October were down more than 16 per cent from October 2011, while the average price dropped 2.5 per cent.
???The market is dead right now, so we???ve got to do something. Buyers are really hesitant,??? Macnab said. ???We???re trying to generate some traffic by thinking outside of the box.???
At The Village in False Creek, Rennie Marketing Systems started offering an incentive package to buyers about a year ago, said Lesli Boldt, communications consultant at Rennie Marketing. She said only two buyers have taken the package, with hundreds of others choosing a $5,000 discount offered in lieu.
The incentive package, which ends Nov. 30, has included various items over the past year, but now includes a kayak and a bike, a one-year family membership at Science World and vouchers and gifts from nearby retailers, Boldt said.
The idea was to attract attention and motivate buyers, Boldt said, but it was also designed to shine a light on retailers in the neighbourhood, as well as the waterfront lifestyle.
At River Green, a 27-acre condo development on the Fraser River in Richmond, buyers are given two complimentary one-year memberships at the Olympic oval, a sports and wellness facility next to the development where the 2010 Olympic speed skating events took place.
On the crib crawl,
Article source: http://www.vancouversun.com/news/metro/Realtors+break+drinks+limo+crawling+real+estate+market/7556108/story.html
Source: http://www.recentnews.ca/realtors-break-out-drinks-limo-in-crawling-real-estate-market/
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